The choice is usually between giving up all control over your links to a third party link shrinking service or rolling out your own php script or apache directives to hack together some redirects.
Using a 3rd party service or rolling out your own redirection software both have some serious drawbacks. Using a third party can be appealing in some ways but it can hurt your credibility and in the end you have no guarantee you’ll always have access to your links. Rolling your own solution can take time (even if you have the technical chops to do this), can be difficult to manage and is usually very difficult to track.
Pretty Link makes managing your social links, redirects and affiliate links much easier. Its a WordPress plugin so all you have to do is upload a zip file to your website, activate it and you’re creating links using your website. It combines the ease of use of a third party solution with the power of a custom solution — Pretty Link makes it simple for you to shrink, cloak, track and share your links.[/text_block]